WORK WITH ME
Sometimes, this means imagining an identity from the beginning. Other times, it means entering an existing world, understanding its language and boundaries, and finding new ways to express its values without losing its essence.
Throughout my professional experience, I have worked alongside designers and other creative professionals to translate ideas into concepts, visual directions, campaigns, and experiences. I enjoy bringing different disciplines together, from branding and copywriting to imagery, objects, and spatial design, so that each expression feels part of the same story.
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SET DESIGN
creating connections between ideas, emotions, and visuals, and turning them into an identity that feels recognizable and alive
Creative direction begins with curiosity. Understanding where a project comes from, the people behind it, its values, its history, and what makes it different. From there, I enjoy finding the connections that can become the foundation of a visual and verbal identity.
Objects of light,
light on stories
WHAT I DO
ORPHOS is also an expression of this approach. I created its name, identity, visual language, and the space that brings it all together. It is a personal project, but also an ongoing exploration of how different stories, mediums, and ideas can belong to the same world. Above all, ORPHOS reflects how much I love bringing these different elements together and giving them a shared identity.
I
am
CELINE
and orphos illustrates
everything i like to do
I am Céline. I am from Belgium and was born to a Greek family. and I think that partially explains my eagerness for life, my love for joy, and my attraction to beauty and light.
I started ceramics simply because I wanted to create my own candles. Clay was the obvious medium through which that idea could exist. And when I lit my candles for the first time, something I had made with my own hands reflected something back to me: my time, my attention, my growing skills, and the joy it gave me along the way. And I found beauty there too : in the fact that the light of my candles was a quiet dialogue between what I had created and what the act of creating made me feel.
And I feel kind of the same feeling when I put light on people's stories.
DIMITRA
Milan Kundera once wrote that a life is composed the way music is, that we take what happens to us by chance and turn it into a motif, a note that returns and gives shape to everything after it. Without even realizing it, he said, we build our lives according to laws of beauty. I think this is why I love branding. It's not so different from what he described, taking moments, ordinary details, stories, and finding the note that runs through them. I like to put light on a story, with poetry, and give it a shape it didn't quite have before. Not inventing something new, just helping people see the motif that was already there.
when it comes to my story, i like to think that light is its motif, the metaphorical thread that ties my roots and my freedom : light is what lets you see where you come from, and it is also what draws you forward, toward wherever you're going next.