WORK WITH ME
I came up with a name, developed a visual identity, defined a tone of voice, and built a space where all these elements could communicate with one another.
Creating ORPHOS allowed me to explore this process on a personal level. I started with fragments of myself: my experiences, my work, the objects I create, the people who inspire me, and the things I love. I wanted to bring them together under one identity, without losing what makes each of them different.
branding
creating connections between ideas, emotions, and visuals, and turning them into an identity that feels recognizable and alive
To me, branding is about giving an identity to something that already has a story, a purpose, or a feeling behind it. It goes far beyond creating a logo or choosing colours. It is about understanding what makes something unique and finding a way to express it through a coherent visual and verbal language.
Objects of light,
light on stories
WHAT I DO
I
am
CELINE
and orphos illustrates
everything i like to do
I am Céline. I am from Belgium and was born to a Greek family. and I think that partially explains my eagerness for life, my love for joy, and my attraction to beauty and light.
I started ceramics simply because I wanted to create my own candles. Clay was the obvious medium through which that idea could exist. And when I lit my candles for the first time, something I had made with my own hands reflected something back to me: my time, my attention, my growing skills, and the joy it gave me along the way. And I found beauty there too : in the fact that the light of my candles was a quiet dialogue between what I had created and what the act of creating made me feel.
And I feel kind of the same feeling when I put light on people's stories.
DIMITRA
Milan Kundera once wrote that a life is composed the way music is, that we take what happens to us by chance and turn it into a motif, a note that returns and gives shape to everything after it. Without even realizing it, he said, we build our lives according to laws of beauty. I think this is why I love branding. It's not so different from what he described, taking moments, ordinary details, stories, and finding the note that runs through them. I like to put light on a story, with poetry, and give it a shape it didn't quite have before. Not inventing something new, just helping people see the motif that was already there.
when it comes to my story, i like to think that light is its motif, the metaphorical thread that ties my roots and my freedom : light is what lets you see where you come from, and it is also what draws you forward, toward wherever you're going next.