Professionally, I have worked across corporate environments and creative industries, developing content for different audiences, purposes, and identities. Sometimes, the challenge was to find a brand's voice. Other times, it was to understand an existing one and learn how to speak through it without losing what made it recognisable. I enjoy both. The freedom of building a language from the beginning, and the discipline of finding the right words within an established identity.
a few years ago, I began writing my family's history, collecting stories, memories, and fragments of lives that existed long before mine. I like the idea that writing can preserve something.
COPYWRITING
creating connections between ideas, emotions, and visuals, and turning them into an identity that feels recognizable and alive
I have always loved writing. Since I was young, I have found something comforting in putting thoughts into words, in trying to capture a feeling, a memory, or something that might otherwise go unnoticed. I always found it easier to express myself that way, written words always brought me way closer to what I wanted to express than when I used them outloud. I find something beautiful in taking the time to choose the right words, in searching for the ones that capture a thought or a feeling as closely as possible. There is something intimate about giving words that kind of attention, about finding not just what to say, but how to say it.
Objects of light,
light on stories
WHAT I DO
To me, good writing is not necessarily about saying more. It is about finding the words that feel right, the rhythm that carries an idea, and the tone that makes a story sound like its own.
WORK WITH ME
I
am
CELINE
and orphos illustrates
everything i like to do
I am Céline. I am from Belgium and was born to a Greek family. and I think that partially explains my eagerness for life, my love for joy, and my attraction to beauty and light.
I started ceramics simply because I wanted to create my own candles. Clay was the obvious medium through which that idea could exist. And when I lit my candles for the first time, something I had made with my own hands reflected something back to me: my time, my attention, my growing skills, and the joy it gave me along the way. And I found beauty there too : in the fact that the light of my candles was a quiet dialogue between what I had created and what the act of creating made me feel.
And I feel kind of the same feeling when I put light on people's stories.
DIMITRA
Milan Kundera once wrote that a life is composed the way music is, that we take what happens to us by chance and turn it into a motif, a note that returns and gives shape to everything after it. Without even realizing it, he said, we build our lives according to laws of beauty. I think this is why I love branding. It's not so different from what he described, taking moments, ordinary details, stories, and finding the note that runs through them. I like to put light on a story, with poetry, and give it a shape it didn't quite have before. Not inventing something new, just helping people see the motif that was already there.
when it comes to my story, i like to think that light is its motif, the metaphorical thread that ties my roots and my freedom : light is what lets you see where you come from, and it is also what draws you forward, toward wherever you're going next.